Richard Sachs

Cole Wheels

To be the most innovative product is the driving force for Cole despite its humble background.

Cole was established in 2004. The next year began with 2 models running the sales out of a partner’s home office in Valencia, California. It was a multi-cultural product: Japanese hand-drawn concept, US engineering for prototyping, Taiwan production. We are now staff of nine that is always multi-tasking from QC to Engineering and testing; the main operation is in Taiwan, close to manufacturing; there are 3 service centers worldwide: 2 in Europe and 1 in the US.

The DSA system is now at second generation, thanks to RS sensei teaching “Because technology alone is a poor substitute for experience”. Cole will never compromise product integrity, yet weight reduction has always been the on-going challenge.

An exciting news to share entering 2014, Cole arrives lean and mean this year! (T38, under 1.25kg; T50, under 1.3kg). Thanks again to Richard Sachs Cyclocross Team for the seamless collaboration and patience since day one. Special thanks to Richard for staying true and keeping this journey real!

http://www.cole-products.com/